User experience design process begins with understanding and defining your audience.

Tasks & goals

• Gain a thorough understanding of audience needs
• Create user personas
• Define use cases

Where required, research exercises, e.g. surveys, interviews, tests and workshops, can provide detailed information about your audience members and their needs.

Resources to help you achieve your goals

Surveys

Surveys are a relatively easy and inexpensive way to learn more about your audience members and their requirements.

Survey tools

• WMS webforms
  • Survey example (WMS webform)
• Online Surveys, Quizzes and Forms in Office 365
• Email
• In-person interviews

Group exercises

User journey mapping

A user journey map can help you identify opportunities to improve user experience, allowing users to accomplish their goals easier and faster.

Focus group workshops

Focus group workshops provide opportunities to engage directly with your audience in order to gain insights into their opinions and needs.

Tools for group exercises

• • Tree testing
  • Online card sorting