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YCBS 261 Data Analytics Fundamentals (8 CEUs)
Introduction to fundamental analytical methods, tools and techniques used to collect, analyze, interpret and predict business outcomes based on data. Overview of NoSQL databases, RDBMS databases and data structures. Complete data processing cycle and predictive analytics using machine learning with Alteryx, Excel, SQL and Tableau to analyze data, create forecasts and models, design visualizations, and communicate insights.


This course is aligned with the IIBA鈥檚 Certification in Business Data Analytics (IIBA庐-CBDA) competencies.


YCBS 262 Leading Data Science Projects & Teams (8 CEUs)
Overview of organizational capabilities and structures required to successfully create a data-driven business culture, including analytics maturity models, an integrated approach to defining and staffing data science projects, roles and responsibilities within a data project, development of data products and services, AI Canvas, collaboration and innovation tools and techniques including Design Thinking. Challenges and best practices in data governance and compliance. Data Science tools and techniques including Alteryx, Tableau, GitHub, and Google Cloud Platform.


This course is aligned with the IIBA鈥檚 Certification in Business Data Analytics (IIBA庐-CBDA) competencies.


YCBS 263 Executive Production Fundamentals (4 CEUs)
The complexities of creative and entertainment industries, the role of executive producer, business models of creative content projects; definite vs. creative content environments; para-structural vs. structured organizations; fundamental principles and best practices of initiating, funding, planning and producing creative content projects.
YCBS 264 Intellectual Property and Contract Management (4 CEUs)
* For non-legal professionals.
An overview of the entertainment and intellectual property law, types of contracts and agreements that need to be put into place at different phases of a commercial entertainment project, as well as intellectual property rights and royalties to be agreed upon with all creative project stakeholders. Contracts with cast, crews, suppliers, vendors, licensing of merchandising, food and beverage.
YCBS 265 Financing and Business Models in Creative Industries (3 CEUs)
Introduction to the financial management of various types of creative projects, including business models, sources of financing, revenue streams, business plan development, pitching to investors, risk management, tax credits, production budgets, resource planning, and project portfolio management.
YCBS 266 Marketing and Brand Management in Creative Industries (5 CEUs)
Explores marketing, public relations, sales and brand management strategies and techniques employing both traditional and digital media platforms to generate revenue from commercial entertainment products using real cases. Explores cross-promotion and partnership opportunities with other industries, e.g., hospitality, tourism. The concept of secondary revenues from merchandising, food and beverage, licensing, sponsorship and private events.
YCBS 267 Live Show Creation and Production (6 CEUs)
Using real-life cases and guest speakers, participants will be able to tap into the wealth of more than 30 years of practical experience of some of the most prominent entertainment industry professionals who will share their invaluable insights. Participants will be initiated into all phases of executive production including business plan creation, concept development, pitching to key shareholders, production, contracting of the infrastructure and finally, operating a sustainable show.
YCBS 268 Film Creation and Production (6 CEUs)
Provides a comprehensive overview of the film value chain, as well as the tools and techniques required to develop the concept of a movie or TV series and turn it into a tangible product ready to be viewed by an audience. Focus on all phases that need to be completed and the key deliverables at each phase. Roles and responsibilities of the stakeholders are also reviewed in line with best Hollywood practices.
YCBS 269 Event Concept Development and Production (6 CEUs)
Using real-world cases, this course provides a comprehensive overview of all aspects of event development and production including creative concept development, programming, project planning, and execution of the entire production be it a short event or a full-fledged festival. Focus on strategic alignment and delivery of business value, event financing and the art of 鈥減itching鈥� of tangible and intangible event value, managing multiple stakeholders, requirements, resources, timelines, budgets and teams to deliver an engaging audience experience.
YCBS 270 VFX and Video Game Production (6 CEUs)
Provides a comprehensive overview of video game industry and focuses on the business aspects of creation and production of digital interactive entertainment products including all the phases of video game production, from creative concept to delivery of a video game in line with all technology standards, to marketing and distribution. Technology required to develop, test, and run the game on a range of platforms.
YCBS 271 Aspects pratiques de la gestion d鈥檜ne copropri茅t茅 / Practical Aspects of Condominium Management (4 CEUs)
Le cours traite des sp茅cificit茅s des copropri茅t茅s en gestion immobili猫re, 脿 travers des 茅tudes de cas: la gouvernance du Syndicat, par la simulation d'une assembl茅e g茅n茅rale, la r茅solution de conflits, les sp茅cificit茅s des immeubles ayant une partie commerciale, la gestion des sinistres et des syndicats avec des registres ou un fonds de r茅serve inad茅quats.

Using case studies, this course focuses on the practical aspects of condominium property management. Topics covered include: Syndicate鈥檚 governance rules, AGM simulation, conflict resolution, specific features of properties with of commercial portions, claim management, and inadequate contingency funds.
YCBS 281 Digital Marketing Fundamentals (4.0 CEUs)
Overview of foundational digital marketing concepts and strategies; role of digital marketing in an organization; key features, benefits, risks, and audiences of current digital platforms and tools; evaluation of the most appropriate platforms to achieve an organization鈥檚 business objectives; tactics for effectively reaching and engaging target audiences; introduction to evaluation of performance of digital marketing campaigns.
YCBS 282 Digital Promotion and Advertising (6.0 CEUs)
Overview of digital marketing channels and how they work together as part of a digital ecosystem including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Review of various digital advertising methods from both a technical and innovative perspective to reach a wider audience. Introduction to social media marketing, influencer marketing, display and video advertising. Digital marketing campaign measurement and analytics.
YCBS 283 Digital Marketing Strategy Capstone (6.0 CEUs)
Integration of knowledge and skills needed to develop a digital marketing strategy. Development process and key components of a strategic digital marketing plan and budget; evaluation of organization鈥檚 digital marketing maturity; alignment of organizational and digital marketing plan objectives; research, creation and management of online advertising and promotion campaigns; impact of stakeholders and partners on achieving objectives.
YCBS 284 Marketing Technologies (4.0 CEUs)
Role of technology in digital marketing and delivery of a superior customer experience; introduction to core technologies, platforms, and tools of Marketing Technology Stack; marketing and enterprise technology strategy alignment; design and functional requirements, user stories and user experience, development workflows; legacy systems; data acquisition strategies, reporting and dashboarding; system integration and maintenance.
YCBS 285 Visual Content Creation for Digital Marketing (4.0 CEUs)
Overview of visual content creation technologies, tools, and best practices for both video and still images. Visual content creation process from inception to export for digital (marketing) outputs.
YCBS 288 Empowering Career and Leadership Development for Women
This course aims to equip women in aviation and beyond with a carefully curated set of competencies they need to navigate organizational systems and lead their careers, themselves, and their teams towards an impact they can be proud of.
YCBS 299 Data Science Capstone Project (9 CEUs)
Integration and application of knowledge and skills gained during the program through hands-on projects supported by our industry partners to build a full data science pipeline from preparing, analyzing and visualizing data to building and testing models. Communication and presentation of insights and recommendations derived from data analysis using visualization and storytelling techniques.
YCBS 254 YCBS 254 Introduction to Agile Project Management (3 CEU) (3 CEUs)
This introductory course provides an overview of Agile concepts, principles, and methodologies in project management. Emphasis will be placed on how the Agile approach can help project teams adapt to constantly changing market demands and client requirements.
YCBS 276 Innovation and Creativity for Entrepreneurs (4 CEUs)
Introduction to innovation and creativity, business model innovation, opportunity forecasting methods, design and development of new products and services. A variety of creativity and innovation tools will be introduced, including design thinking, the business model canvas, the concept of minimum viable product, and agile product development.

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Type de programmes disponibles
Certificats et dipl么mes d鈥櫭﹖udes sup茅rieures

Le postulant 脿 un programme de dipl么me ou de certificat des cycles sup茅rieurs doit 锚tre titulaire d'un dipl么me universitaire de 1er cycle afin de r茅pondre 脿 l'un des crit猫res d'admission.

听

Programme de dipl么me de cycles sup茅rieurs听听禄

Un dipl么me consiste en un programme de deuxi猫me cycle assorti de 30 unit茅s qui a, comme condition pr茅alable 脿 l'admission, un grade de premier cycle, ou son 茅quivalent, dans une discipline quelconque. L'approbation 脿 la facult茅 rel猫ve de la facult茅 enseignante.

Certificat d'茅tudes de cycles sup茅rieurs听禄

Un certificat d'茅tudes de cycles sup茅rieurs consiste en un programme assorti de moins de 30 unit茅s, mais pas moins de 15, qui a, comme condition pr茅alable 脿 l'admission, un grade de premier cycle. L'approbation 脿 la facult茅 rel猫ve des 茅tudes de cycles sup茅rieurs et postdoctorales.

Certificats de 1er cycle

Le baccalaur茅at n'est pas requis pour 锚tre admissible 脿 un programme de certificat du 1er cycle

听

Programme de certificat 禄

Un certificat consiste en un programme de premier cycle assorti de 30 unit茅s et administr茅 par la facult茅 enseignante

Programme de dipl么me

Certificat de perfectionnement professionnel

Un certificat de perfectionnement听professionnel est un microprogramme non assorti d'unit茅s qui comprend un minimum de 12 UEC ax茅es sur l'acquisition de connaissances et de comp茅tences pratiques.

Les microprogrammes s'adressent principalement aux professionnels d茅tenant une certaine exp茅rience dans un domaine sectoriel ou professionnel et souhaitant perfectionner leurs habilet茅s et comp茅tences tout en obtenant une reconnaissance universitaire pour leurs efforts.

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Apprentissage continue

Les programmes de la Communaut茅 d鈥檃pprentissage continue de 捆绑SM社区 (CACM) s鈥檃dressent aux apprenants d鈥櫭e m没r qui souhaitent continuer d鈥檃pprendre pour le plaisir. Nos conf茅rences et nos groupes d鈥櫭﹖udes anim茅s par des pairs abordent une vaste gamme de sujets comme les arts, la litt茅rature, l鈥檋istoire, la musique, la science, la philosophie, les cultures du monde et le voyage. Vous aurez le plaisir de satisfaire votre curiosit茅 intellectuelle, de nouer de nouvelles amiti茅s et de reprendre les 茅tudes au sein d鈥檜ne universit茅 de renomm茅e mondiale 鈥� sans la pression des examens.

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