We'd like to inform you about an upcoming change on À¦°óSMÉçÇø.ca websites – the implementation of a cookie popup.
Starting around mid-April, this popup will allow users to customize their cookie preferences, thereby controlling the data they share with us:
- Essential cookies which allow our website to function (required)
- Performance cookies which gather anonymous browsing statistics (optional)
- Marketing cookies which may be used to personalize your web experiences (optional)
The decision to introduce this feature stems from directives issued by the À¦°óSMÉçÇø Secretariat and external counsel, reflecting our commitment to adhere to evolving privacy regulations and uphold the integrity of user data. The popup will be implemented on WMS websites first, with recommendations for non-WMS sites coming at a later date.
We acknowledge the potential impact of this transition on marketing campaigns and analytics data. However, this is a necessary step considering recent legal requirements to better manage data privacy. Our team is exploring strategies to optimize our marketing campaigns in light of these changes, and we plan to work directly with units whose campaigns will be most affected.