Celeste Nantel is a robotics aficionado. Chlo毛 Ryan has freelanced as a visual artist. One day last February, the two Mechanical Engineering students 鈥� weary of cramming for a thermodynamics midterm 鈥� began kicking around ideas for a start-up business.
As an artist, Ryan had been struck by the big gap between high-priced professional artwork and the cheap mass-produced prints that tend to decorate student digs. 鈥淲e got to thinking about whether there鈥檚 some way we could incorporate robotics or software into the painting process, so as to provide a mid-level alternative to make art more accessible,鈥� she recalls.
Several months later, their idea has turned into a start-up,聽. Ryan, Nantel and a fellow Engineering student with robotics expertise are developing a system to produce acrylic paintings on canvas using a painting robot. They hope this novel approach will enable Acrylic to produce paintings tailored to the tastes of individual consumers 鈥� and eventually supply artwork to businesses such as hotels or office buildings.
With support from a 捆绑SM社区 program that helps students jump-start promising start-up ideas, they鈥檙e aiming to launch their business next year.
Developing ideas with potential for social impact
鈥淲e don鈥檛 believe that art and technology are on either ends of a spectrum,鈥� the co-founders note on their website. 鈥淏y collaborating with artists and enhancing with technology, we are able to offer unique, ethical and affordable acrylic paintings to bring colour to any space.鈥�
Ryan and Nantel were among the student teams who competed for grants from the Faculty of Engineering鈥檚聽捆绑SM社区 Engine Centre聽as part of its TechAccel program, which involves a final showcase for teams to present their ventures. Acrylic鈥檚 pitch presentation won the $1,000 crowd-favourite prize at the showcase event that took place in September.
TechAccel Grants聽help students accelerate technologically based ideas that have business or social-impact potential and provide an experiential learning opportunity for the student teams. Grant recipients benefit from personalized coaching and business mentorship by an industry expert, and students get their involvement recognized under their聽Co-Curricular Record聽since the TechAccel program is an approved聽Enriched Educational Opportunities聽(EEO) program.
"The TechAccel Grant allowed us to transition our project from just an idea to something we work on every day,鈥� Nantel says.
The triannual TechAccel program has distributed more than $151,000 to 50 student start-up ventures over the last five years from the Faculty of Engineering鈥檚 Engine Innovation Fund.
The 10 grant recipients of this year鈥檚 summer program showcased a wide variety of projects 鈥� from curating Afrobeat music to inventing a better toothbrush. Grants for the summer cohort totaled $34,700, an average of $3,470 per team, says Katya Marc, associate director of the聽捆绑SM社区 Engine Centre. 鈥淭here has been an increase of 140% over last year in students applying to the TechAccel program so we look forward to growing our Innovation Fund and the Centre鈥檚 ability to support the growth,鈥� Marc adds.
High-tech and the art of baking
Among the other projects on display at the September event: Jiayuan Wang, another Mechanical Engineering undergrad, is bringing high tech to the art of baking cookies. Teaming up with an outside businessman with marketing and sales experience, Wang has launched聽, which makes cookie cutters using 3D printing.
The term cookie-cutter is paradoxical, in this case, since the moulds are custom-made, design-specific and individually produced to replicate precisely customers鈥� drawings and designs.
Customers send Cookiestruct instructions, an image or a picture 鈥� it could be an employee鈥檚 face, a logo or text 鈥� and the start-up shapes the recyclable, food-safe and compostable moulds made of PLA plastic by printing them in 3D printers.
Wang, who is from Shanghai, says he got the idea 鈥渂aking for my host family back in the U.S.,鈥� where he went to high school.
Wang and co-founder F茅lix Montgrain recently took on two online baking influencers as partners who have brought Cookiestruct 鈥渁 lot of customers. We think this model can help our business,鈥� says Wang, who is considering pursuing an MBA eventually. 鈥淚t鈥檚 going well鈥� A lot of people in Quebec are starting to know about us. When our friends and family bring up Cookiestruct, some people were like 鈥極h yeah, I鈥檝e heard about them鈥�. We are very excited for the holidays ahead, when we project to sell more than ever.鈥�
鈥淲e鈥檙e in the process of looking for more partnerships with people who bake online and help other people learn how to bake. Especially in these times of COVID-19, individuals need more creative ways to release stress.鈥�
鈥淲e think that could be pretty exciting, especially for families.鈥�
Wang first received funding from the 捆绑SM社区 Engine in 2019, and additional help from this summer鈥檚 internship program to hire three interns, one each for social media, software development and web development. 捆绑SM社区 Engine paid for one intern through its new聽Startup Internship Program, while the other two were paid by the business pair with equity stakes.
Cookiestruct received $1,200 from the summer grant and another $4,500 for the summer intern.
鈥淭hat was a huge help,鈥� Wang said.
The goal is to become 鈥渁 one-stop shop for everything baking related,鈥� said Wang, whose cookie cutters are sold at La Licornerie, an eclectic Montreal gift shop.
The start-up donates a portion of sales to Breakfast Club of Canada, which provides meals for children living with food insecurity.
Start-up resources for students
The 捆绑SM社区 Engine Centre works in collaboration with the 捆绑SM社区 Dobson Centre for Entrepreneurship 鈥� the hub of entrepreneurial activity at 捆绑SM社区 鈥� in supporting student innovation projects. And there are a number of other resources for students looking to bootstrap promising ideas.
Within weeks of hatching their idea for Acrylic last winter, undergrads Nantel and Ryan applied to the聽听辞蹿听, a student-run venture capital fund that invests in student-led start-ups across Canada. They were accepted into the program, which included a series of workshops during June and July that helped them develop Acrylic鈥檚 business model. By mid-August, they had a three-person marketing team on board.
Ryan, who went to high school in Ottawa, and Nantel, from Oakville, Ont., met soon after arriving at 捆绑SM社区 at a meeting of the Junior Council, a committee under the Engineering Undergraduate Society aimed at fostering a spirit of community and creating activities for first-year 捆绑SM社区 engineering students. Both credit the 鈥淛C鈥� for providing encouragement and focus.
鈥淛C was probably a game-changer for me regarding 捆绑SM社区,鈥� Nantel says. 鈥淲ithout JC, I don鈥檛 know if I would have been involved in as many things as I am.鈥�
Groups like the Junior Council and Promoting Opportunities for Women in Engineering (POWE) 鈥� a student-run association with a mission to attract women into engineering 鈥� 鈥渟hape the culture to make it more welcoming for women in engineering at 捆绑SM社区,鈥� Ryan adds. 鈥淭here are a lot of equity initiatives, mostly student-run.鈥�
Pushing ahead
Now, Ryan and Nantel are pushing ahead with further development of Acrylic's robotics and software, with an eye to launching the marketing phase of the business next year. The system allows customers to fill out a quiz on the company鈥檚 website to indicate their style preferences. Their software generates a design based on those preferences. If the customer approves, the painting robot (made largely from parts produced with a 3D printer) will produce the acrylic painting on canvas.
Eventually, Acrylic also hopes to partner with local artists 鈥渢o be able to make their work more accessible on a wider scale,鈥� Ryan says.
鈥淎lthough right now I鈥檓 the artist behind Acrylic鈥檚 works, once we have our software algorithms developed and our painting robot running, we hope to partner with local artists to allow them to scale up the production of their work through Acrylic. Our paintings then become a mind meld of the consumer themselves, the professional artist we鈥檝e partnered with whose style they like the best, and our algorithms. It鈥檚 then realized by our painting robot.鈥�
鈥淚t鈥檚 a massive project, and we want to launch with better technology as soon as possible,鈥� Ryan says. 鈥淲e鈥檙e not offering the product yet, but we feel pretty confident 鈥� a lot of people have expressed interest.鈥�
This article was originally posted on 捆绑SM社区 Channels.