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Martin is President & COO of Cohere, overseeing all commercial, financial, and operational activities. Cohere provides access to the best NLP models in the world & makes it easy for all developers and all enterprises to build incredible products with them.

Previously, Martin was CFO (aka Business Finance Officer) of YouTube, reporting to both Google/Alphabet鈥檚 Corporate CFO and YouTube鈥檚 CEO. This team included all strategy, finance, business operations and commercial data analytics functions for YouTube globally, with teams in the SF Bay Area, NYC, LA, London, and Singapore.

YouTube reported ad revenues of $29.2B in 2022, further DTC revenue from over 85m Music + Premium and TV paid subscribers, over 2B users in almost 100 countries, and over 2m creators earning money on the platform.

Prior to YouTube, Martin was Senior Partner & Managing Director at The Boston Consulting Group in the Technology, Media, & Telecoms practice, and before that Partner at Oliver Wyman (formerly known as Mercer Management Consulting), co-head of the Global TMT practice, and office head of its NYC office.

A citizen of the US, Canada, the UK and Germany, Martin has been based over time in London, Los Angeles, Munich, New York City, San Francisco, and Toronto, after starting his career working in various locations across Germany and Spain.