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The FreeWheel Council for Premium Video has been a thought-leadership player in North America since 2015, educating stakeholders on the differences and benefits of premium video, from marketing to monetization. The company recently opened a European division to tackle the unique perspectives and issues present in that market.

4rfv.com quotes Managing Director (and Desautels Global Expert) Thomas Bremond (BCom'98) as saying that 鈥淲e are delighted to build on the success of the FreeWheel Council in North America by offering its advocacy and thought leadership to a whole new audience in Europe. We are looking forward to addressing the unique issues impacting the region.鈥�