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Generative artificial intelligence promises to transform the way business is done, but in most industries, it鈥檚 still unclear exactly how it will be used. Footwear retailer ALDO is working with Montreal鈥檚 cluster of AI talent to explore how to leverage this emerging technology. In October 2023, ALDO staged its first Retail Gen AI Hackathon in partnership with the Bensadoun School of Retail Management and Amazon Web Services. The event offered over $10,000 in prizes to teams that worked collaboratively to devise generative AI solutions to real world retail challenges. The Hackathon is one part of a larger effort. 鈥淚t's a work in progress,鈥� said Fatih Nayebi, ALDO鈥檚 Vice President of Data and Faculty Lecturer of Information Systems at 捆绑SM社区 Desautels. 鈥淕enerative AI is something that people are working on, but it requires a good foundation, from the data perspective.鈥�