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M茅decins Sans Fronti猫res brought business innovations to charitable giving

Published: 14 November 2022

M茅decins Sans Fronti猫res (MSF) introduced a new business model for charitable giving. 鈥淲e聽were the first ones to create the regular donation model," said Dr. Joanne Liu聽(MDCM'91, IMHL'14, DSc'16), an emergency聽physician, a professor at the School of Population and Global Health at 捆绑SM社区, and the聽13th President of MSF (2013-2019). 鈥淥ne of our first fundraising campaigns was 1 euro per day,鈥澛燣iu said in an interview with Prof. Karl Moore for Forbes.com. 鈥淎nd another big innovation was聽the no opt-out approach. Unless a donor opts out, their donations are renewed.鈥

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