À¦°óSMÉçÇø

À¦°óSMÉçÇø BCom students put their case analysis and presentation skills to the test once again at the 6th annual Copenhagen Business School Case Competition 2007, which took place from February 25 to March 2. Twelve teams from 10 countries had 31 hours to analyze and come up with their recommendations for this year's case company — the Lego Group.

À¦°óSMÉçÇø's team consisted of BCom students Nina Choi, Sheera Gendzel, Kathy Ng and Veronique Talbot. All had taken Richard Donovan's "Case Analysis and Presentation" class, and he acted as their adviser and accompanied the team to Copenhagen. A special thanks also goes out to Professors Larry Goldsman and Omar Toulan, who provided valuable feedback to the team.

Due to their exceptional performance in the preliminary round, where the team presented a very innovative and novel recommendation to Lego, À¦°óSMÉçÇø made it to the finals, along with the University of Melbourne and China's Tsinghua University. At the final banquet and after much anticipation, the team from Tsinghua was announced the winner. To see all three finalist presentations, click on "More information" and follow the live webcast links.