Marketing Corporate Social Responsibility: Tips for B2B enterprises
The new study by聽Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, 捆绑SM社区 and聽Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the聽Journal of Marketing.
Their findings聽indicate聽that a strong marketing department is crucial to helping a firm leverage its corporate social responsibility (CSR) activities, which can have tangible benefits for stakeholders.
鈥淭he role of the marketing function in ensuring that a firm can leverage its CSR efforts cannot be overstated,鈥� according to Modi and Mishra.聽 鈥淎 strong marketing department and its efforts are a cornerstone of success for corporate social responsibility effort.鈥�
Read full article: , 11 March, 2016聽
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