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Charles de Brabant,聽Executive Director of the Bensadoun School of Retail Management, is optimistic about the future of retail following a horrendous year for most Canadian retailers. Giants like Amazon and Walmart, who account for 20% of the retail market, still generated profits in 2020, but the remaining 80% fared so poorly that they brought overall industry profits down by 93%.

De Brabant recognizes that the road to recovery is long, but he also points to more than one silver lining. The pandemic has guided the retail industry in the right direction by rewarding companies that demonstrate efficiency, digital savvy, and a focus on customer experience.