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Delve: A Call for Social Reinvention (While Keeping our Distance)

Published: 23 March 2020

Social distancing is on everyone’s lips and is well on its way to becoming the phrase of the year. The practices recommended under the social distancing banner offer our best chance to slow the progress of the COVID-19 virus and reduce the impact of this pandemic. However, the term itself, “social distancing,” is the wrong one and sends the wrong message. SM’s Professor Matissa Hollister explains why spatial distancing does not necessarily entail social distancing.

This article is brought to you by Delve, the official thought leadership publication of SM's Desautels Faculty of Management.


Delve - Thought leadership from SM’s Desautels Faculty of Management

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Founded in 2019, Delve is the official thought leadership publication of SM’s Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.

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