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Consumers take time to adapt to frictionless check-out technology

Published: 22 August 2023

Technologies like artificial intelligence are changing the way we shop. But change can be intimidating, and people can be reluctant to adopt it. The Bensadoun School of Retail Management鈥檚 Retail Innovation Lab provides such an example. At the highly automated Couche-Tard location on 捆绑SM社区 campus, cameras in the store allow customers to make frictionless purchases that don鈥檛 require bar codes to be scanned. Still, many people don鈥檛 want to use them. 鈥淧eople prefer to use cashiers, if they have the choice,鈥 says Charles de Brabant, the executive director of Bensadoun. But that doesn鈥檛 mean these technologies don鈥檛 have a place. In addition to helping busy stores handle customers more efficiently, they could benefit shops in rural areas or remote locations, where few employees are available to work or to relieve each other for breaks.

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