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In the age of technology with growing emphasis on sustainable living, many in the fashion world, including Desautels Global Expert, Imran Amed (BCom'97), have questioned the continued prevalence of paper fashion show invitations.

It turns out that wastage permeates every facet of the fashion industry, from excessive fabric waste spurred by fast fashion, to unsustainable product packing.

Some designers, however, have already heeded the call for more eco-friendly invitations, with the hope that others will follow suit.