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Automotive safety recalls are commonplace, and, most of the time, the required changes are performed for free at your local dealership. Yet, many owners of older vehicles don’t bring in their vehicles when there is a recall. Inertia is part of the problem, according to Associate Professor of Quantitative Marketing and Analytics Vivek Astvansh. Owners of older vehicles are less motivated or incentivized to take their car or vehicle to dealerships, Astvansh tells USA Today, often believing that if the recalled vehicle has been working safely thus far, why bother?