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BSRM Retail Creative Collab x Nespresso

Nespresso is all about experience.

This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. Bensadoun School of Retail Management (BSRM) and Nespresso Canada will challenge teams to generate creative, collaborative, and scalable strategy to elevate the Nespresso brand.

What to expect? Phase 1 Final Phase Phase 1 Ideation submission requirements: 5-page slide deck 90-second ‘elevator pitch’ video Mood board Evaluation criteria: Creativity and Innovation Scalability and Feasibility Impact on business stakeholders and customers Within project scope Timeline:

Phase 1 Submission Deadline: Sunday, January 19th, 2025 at 6pm EST to bsrmcomp.mgmt [at] mcgill.ca

Five (5) finalist teams will be announced: Friday, January 24th, 2025.

Final Phase

Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.

Activities include: Nespresso Virtual Branding Workshop Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada Final presentation requirements: 10-page slide deck 10-minute presentation 5-minute Q+A Evaluation criteria: Creative and Innovative Team Collaboration Scalable and Feasible Business Impact Sustainable Timeline:

In-person final at Nespresso HQ: Friday, February 21st, 2025. 9:00 am – 11:30 am

MMR Online Information Session: Monday, January 20, 2025

Join us for an online information session to learn about the new Master of Management in Retailing program at À¦°óSMÉçÇø.

Date: Monday, January 20, 2025

Time: 12:00 PM - 01:00 PM EST (Online)

Toronto In-Person Info-Session for the À¦°óSMÉçÇø MBA and Specialized Masters (MMA, MMF, MMR)

Join us this January in Toronto.

Are you thinking about the À¦°óSMÉçÇø MBA or our Specialized Masters in Analytics (MMA), Finance (MMF), or Retailing (MMR)? Don’t miss this opportunity to connect with program leaders and alumni on January 23, 2025, from 6:00 p.m.

MMR Online Information Session: Monday, February 17, 2025

Join us for an online information session to learn about the new Master of Management in Retailing program at À¦°óSMÉçÇø.

Date: Monday, February 17, 2025

Time: 12:00 PM - 01:00 PM EST (Online)

MMR Online Information Session: Monday, March 17, 2025

Join us for an online information session to learn about the new Master of Management in Retailing program at À¦°óSMÉçÇø.

Date: Monday, March 17, 2025

Time: 12:00 PM - 01:00 PM EST (Online)

MMR Online Information Session: Monday, April 14, 2025

Join us for an online information session to learn about the new Master of Management in Retailing program at À¦°óSMÉçÇø.

Date: Monday, April 14, 2025

Time: 12:00 PM - 01:00 PM EST (Online)