Over the last couple of months, the Bensadoun School of Retail Management hosted special seminars with industry experts. In case you missed them, here are the details and event聽recordings.
Virtual Mini Retail Summit - February 19, 2021
Stefan Nandzik, Signifyd Senior Vice President,聽discussed how the customer journey will belong to marketing in the post-pandemic e-commerce world.聽Our second speaker,聽Davide Proserpio聽from the University of Southern California,聽shared his perspective聽on the business impacts of fake Amazon reviews.
Vaccines to Vaccinations聽- April 9, 2021
We hosted a special seminar featuring two experts on COVID-19 vaccines. Dr. Brian Ward, an infectious diseases expert and vaccine developer, shared his medical knowledge on COVID-19 vaccines, and Dr. Tinglong Dai, a healthcare analytics expert, shared his perspectives on vaccine distribution and delivery.
How Network Business Models are Changing the Shape of Industry聽- April 16, 2021
We hosted a seminar featuring Prof. Marshall Van Alstyne from Boston University. We learned how business models are evolving and how economic forces have changed innovation, marketing, human resources, operations, and strategy. This seminar presented ideas that explain why platforms beat products and what strategies will help you manage it.
Note: Recording starts 10 minutes into the seminar
