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MRKT 354 Marketing Strategy (3 unit茅s)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Gestion (Gestion)

Vue d'ensemble

Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

Terms: Automne 2023, Hiver 2024

Instructors: Astvansh, Vivek (Fall) Dracopoulos, George; Sakalauskas, Dennis (Winter)

  • Prerequisite: MGCR 352

  • Restrictions: Open to U2 and U3 students.

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