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Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Diplôme (Dip.) gestion des relations publiques et des communications (30 unités)

Offered by: Global & Strategic Comm.     Degree: Diploma in Public Relations and Communications Management

Program Requirements

Ce programme s'adresse à ceux qui désirent travailler en relations publiques et en communications, aux gestionnaires responsables des activités de relations publiques et des communications ou aux praticiens qui souhaitent parfaire leur formation. Les étudiants se familiarisent avec divers domaines de spécialité et se préparent à faire carrière dans les secteurs des services-conseils, des entreprises ou des organismes sans but lucratif. Le matériel de cours est régulièrement revu afin d’y intégrer les nouvelles technologies et les enjeux en émergence. Le programme permet d'acquérir des compétences, mais il est surtout axé sur les aspects stratégiques des relations publiques.

Cours obligatoires (24 unités)

  • CPRL 510 Fundamentals of Public Relations (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.

    Terms: Automne 2022

    Instructors: Papastefanou, Nicolette (Fall)

  • CPRL 520 Applied Public Relations Communication (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.

    Terms: Automne 2022

    Instructors: Andrews, Richard (Fall)

    • Corequisite: CPRL 510

    • Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.

  • CPRL 530 Internal Stakeholder Communication (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).

    Terms: Automne 2022

    Instructors: Bernardino, Paula (Fall)

  • CPRL 531 Media Context and Applications (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.

    Terms: Hiver 2023

    Instructors: Papastefanou, Nicolette (Winter)

  • CPRL 533 Communications in the Corporate Sector (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : This course will provide exposure to issues and functions essential for practice in the corporate sector, issues management, crisis communications, financial communications, branding and reputation management, as well as communications related to mergers and acquisitions. It will also provide the basic financial literacy necessary for any communications management professional.

    Terms: Hiver 2023

    Instructors: Mosher, Aislinn (Winter)

  • CPRL 535 Public Opinion and Public Policy (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.

    Terms: Hiver 2023

    Instructors: Creighton, Jennifer (Winter)

  • CPRL 540 Communication Planning (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.

    Terms: Été 2023

    Instructors: Mosher, Aislinn (Summer)

    • Prerequisites: CPRL 530 and CPRL 535

    • Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.

  • CPRL 541 Ethics in Public Relations (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Public relations practitioner's role and influence in the ethical organization: corporate social responsibility, laws and regulations on governance, and public accountability. Legal and ethical behaviour related to sustainable development and globalization. The ethical public relations practitioner: professionalism, codes of ethics, issues in practice.

    Terms: Automne 2022

    Instructors: Hirst, Elizabeth Jane (Fall)

Cours complémentaires (6 unités)

6 unités parmi les cours suivants :

  • CGM2 510 Project Management: Tools and Techniques (3 unités)

    Offered by: Management & Entrepreneurship (École d'éducation permanente)

    Vue d'ensemble

    Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

    Terms: Automne 2022, Hiver 2023, Été 2023

    Instructors: Chasse, Andrew; Champenois, Christian (Fall) Gauthier, Sylvain; Chasse, Andrew; Corbeil, Linda (Winter) Chasse, Andrew (Summer)

    • Restrictions: Open to students currently in a program. Not open to Special Students.

    • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.

  • CMIS 544 Digital Marketing Automation, Planning and Technology (3 unités)

    Offered by: Technology & Innovation (École d'éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

    Terms: Hiver 2023

    Instructors: Mottaghi, Hoda (Winter)

  • CPRL 515 Fund-raising and Philanthropy (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.

    Terms: Hiver 2023

    Instructors: Lynch, Shaun (Winter)

  • CPRL 532 Public Relations Event Management (3 unités)

    Offered by: Global & Strategic Comm. (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

    Terms: Été 2023

    Instructors: Lefebvre, Michel (Summer)

School of Continuing Studies—2022-2023 (last updated avr. 26, 2022) (disclaimer)
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