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MGSC 670 Revenue Management (1.5 unit茅s)

Offered by: Gestion (Gestion)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

Sciences de la gestion : This course will introduce students to revenue management (RM) practices in air transportation, hospitality (hotels, cruises, theme parks, casinos), car rental, media, broadcasting, natural-gas storage and transmission, electricity generation and transmission, and show business (concerts, theaters, sport events). Most applications are recent and made possible by the advances in technology, data and decision analytics. However, there are issues of legality and customer backlash for charging different prices for virtually the same product. The course will touch upon these issues as well. Topics covered include capacity allocation, network management, overbooking, markdown pricing, and customized pricing.

Terms: 脡t茅 2023

Instructors: Cohen, Maxime (Summer)

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