MGCR 352 Principles of Marketing (3 unit茅s)

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MGCR 352 Principles of Marketing (3 unit茅s)

Offered by: Gestion (Gestion)

Vue d'ensemble

Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Automne 2022, Hiver 2023, 脡t茅 2023

Instructors: Han, DaHee; Sarigollu, Emine; Cyrius, Fabienne; Forget, Marie-Elyse (Fall) Dor茅, Bruce; Zhao, Clarice; Cyrius, Fabienne (Winter) Shi, Tianfeng (Summer)