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Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

MGCR 352 Principles of Marketing (3 unités)

Offered by: Gestion (Gestion)

Vue d'ensemble

Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Automne 2022, Hiver 2023, Été 2023

Instructors: Han, DaHee; Sarigollu, Emine; Cyrius, Fabienne; Forget, Marie-Elyse (Fall) Doré, Bruce; Zhao, Clarice; Cyrius, Fabienne (Winter) Shi, Tianfeng (Summer)

  • Restrictions: Open to U1, U2, U3 students.

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