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Note: This is the 2022鈥�2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CCTR 469 Transcreation (French to English) (1.5 unit茅s)

Offered by: Global & Strategic Comm. (脡cole d'茅ducation permanente)

Vue d'ensemble

Traduction : Introduction to French-to-English translation and transcreation of marketing collateral and communications materials, with a focus on consumer goods and online platforms, including an introduction to the basics of search engine optimization-friendly content for translators. Survey of the specificities of online communication in translation in terms of readability and purpose. Translation exercises include Web pages, e-commerce sites and social media posts. Emphasis on understanding the hybrid role of the online community or social media manager in a multicultural and multilingual global context.

Terms: This course is not scheduled for the 2022-2023 academic year.

Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • Prerequisite: CCTR 326

  • Restriction: Only open to students in the Certificate in Translation, French to English option.

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