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RETL 611 360-Degree Customer Insight (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

RETL : Key customer concepts and frameworks such as choice models, judgment heuristics, satisfaction models, brand equity models, and theories of persuasion; including cutting edge data analytics relevant to customers such as marketing experiments, observational analysis, physiological/neurological responses, online sentiment, and satisfaction modeling.

Terms: Fall 2022

Instructors: Forget, Marie-Elyse (Fall)

  • Restriction: Open only to masters' students within the Desautels Faculty of Management.

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