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FMT4 014 Marketing Strategies (152-VSP-MC) (2 credits)

Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Farm Mgmt & Technology Program (Agricultural & Environmental Sciences)

Overview

FMT4 : Objectives of this course are to cover introductory marketing, market structures as well as basic economic principles in order to better understand the different marketing strategies occurring in the agri-food sector. An introduction to microeconomics and market structures will develop toward the different marketing channels agricultural producers are exposed as well as value chain management.

Terms: Fall 2020

Instructors: Theriault, Pascal (Fall)

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