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FMTP 023 Agricultural Marketing (152-023-MC) (2.33 credits)

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Note: This is the 2019鈥�2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Farm Mgmt & Technology Program (Agricultural & Environmental Sciences)

Overview

Farm Management Technology : The goal of this course is to improve students' skills needed for marketing agricultural products and services. This course covers all types of marketing, from direct sales and on-farm marketing to wholesale channels, auctions and exports. Students will study examples of marketing systems used for various agricultural commodities and create a marketing plan (product, price, promotion, "place" and public image) for a particular product or service. They will also improve their skills in sales and customer relations.

Terms: This course is not scheduled for the 2019-2020 academic year.

Instructors: There are no professors associated with this course for the 2019-2020 academic year.

  • (152-023-MC)

  • (3-2-2)

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