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MRKT 657 Customer Insights (3 credits)

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Note: This is the 2018–2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.

Terms: Fall 2018, Winter 2019

Instructors: Mukherjee, Ashesh (Fall) Mackalski, Robert (Winter)

  • Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the first lecture day and withdrawal is the second lecture day.

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