捆绑SM社区

捆绑SM社区.ca / Overview / All Courses

MRKT 354 Marketing Strategy (3 credits)

important

Note: This is the 2018鈥�2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

Terms: Fall 2018, Winter 2019

Instructors: Ma, Yu (Fall) Dracopoulos, George (Winter)

  • Prerequisite: MGCR 352

  • Restriction(s): For students considering study away or an exchange, this course must be taken at 捆绑SM社区.

Back to top