Nota : Ceci est la version 2017鈥�2018 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .
Vue d'ensemble
Affaires : This course will provide an overview of the fundamental concepts, theories, and approaches in marketing. Topics include: basic marketing concepts, market analysis, market research, marketing strategies, product, promotion, positioning, price and distribution. Readings and cases are used to help students apply these concepts in a variety of business settings.
Terms: This course is not scheduled for the 2017-2018 academic year.
Instructors: There are no professors associated with this course for the 2017-2018 academic year.
