Note: This is the 2017鈥�2018 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Currently under review. Admissions will not be accepted for this academic year.
The Diploma in Management with a Public Relations and Communications Management Concentration enhances students' communication and effectiveness, which will help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Management with a Public Relations and Communications Management Concentration in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations and Communications Management concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.
Note: Corequisite courses are not included in the total credit requirement for the program.
Required Courses (27 credits)
| CACC 520 | (3) | Accounting for Management |
| CFIN 512 | (3) | Corporate Finance |
| CMR2 542 | (3) | Marketing Principles and Applications |
| CMS2 521 | (3) | Applied Management Statistics |
| CORG 551 | (3) | Behaviour in Organizations |
| CPRL 510 | (3) | Fundamentals of Public Relations |
| CPRL 520 | (3) | Applied Public Relations Communication |
| CPRL 530 | (3) | Internal Stakeholder Communication |
| CPRL 531 | (3) | Media Context and Applications |
Complementary Course (3 credits)
3 credits from:
| CGM2 510 | (3) | Project Management: Tools and Techniques |
| CMIS 530 | (3) | Digital Analytics and Targeting |
| CMIS 542 | (3) | Strategic Internet Marketing |
| CMIS 544 | (3) | Digital Marketing Automation, Planning and Technology |
| CPRL 515 | (3) | Fund-raising and Philanthropy |
| CPRL 532 | (3) | Public Relations Event Management |
| CPRL 533 | (3) | Communications in the Corporate Sector |
| CPRL 534 | (3) | Communications in the Not-For-Profit Sector |
| CPRL 535 | (3) | Public Opinion and Public Policy |
Or any other 500-level course offered and approved by Career and Professional Development.
Programs, Courses and University Regulations—2017-2018 (last updated Apr. 10, 2017) (disclaimer)
School of Continuing Studies—2017-2018 (last updated Apr. 10, 2017) (disclaimer)
