Note: This is the 2017鈥�2018 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Business : An overview of the key considerations for businesses and entrepreneurs who want to expand their markets globally. Practical hands-on exposure to marketing challenges, key strategic issues that confront international marketers and the impact of technology on the marketing world. Case studies will demonstrate the important role that cultural and environmental issues play in making sound international marketing decisions.
Terms: Winter 2018
Instructors: Desrosiers, Lee (Winter)
