Note: This is the 2016鈥�2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.
Overview
Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Fall 2016, Winter 2017
Instructors: Ma, Yu (Fall) Dracopoulos, George (Winter)
Prerequisite: MGCR 352
Restriction(s): For students considering study away or an exchange, this course must be taken at 捆绑SM社区.