捆绑SM社区

捆绑SM社区.ca / Overview /

CBUS 112 Social Media Strategies and Community Management (4.5 CE units)

Note: This is the 2016鈥�2017 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Business : Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.

Terms: Winter 2017, Summer 2017

Instructors: Gardner Gregory, Kevin; McAlear, Adele; Cross, Scott (Winter) Gardner Gregory, Kevin (Summer)

  • 30 hours of classroom instruction plus approx.15 hours of course readings and assignments

  • It is strongly recommended to take Current Trends in Digital Communication course prior to this course.

Back to top