Vue d'ensemble
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Trimestres : Automne 2015, Hiver 2016
Charg茅s de cours : Mukherjee, Ashesh (Fall) Soroka, Robert H S (Winter)
Prerequisite: MGCR 352