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MRKT 354 Marketing Management 2 (3 unités)

Offert par : Gestion (Gestion)

Vue d'ensemble

Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.

Trimestres : Automne 2015, Hiver 2016

Chargés de cours : Dracopoulos, George; Mandelos, Billy (Fall) Papatheodorakos, Nick; Dracopoulos, George (Winter)

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