Vue d'ensemble
CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.
Trimestres : Automne 2015, Hiver 2016, 脡t茅 2016
Charg茅s de cours : Royce, Charles (Fall) Nobel, Ralph (Winter) Royce, Charles (Summer)