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CMRK 230 Personal Selling and Customer Service (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Introduction to theories and practices of personal selling and delivery of effective customer service. Relationship, product, customer and presentation strategies. Measurement of service quality, feedback, conflict resolution, and management of customer expectations.

Terms: Fall 2014

Instructors: Desrosiers, Lee (Fall)

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