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La concentration en marketing ouvre aux étudiants de nombreuses possibilités de carrière. Les diplômés en marketing trouvent normalement du travail dans des domaines comme la gestion des produits, la publicité, la gestion des ventes, la gestion du marketing, l'établissement des prix, la recherche en marketing, la distribution et le commerce de détail. La concentration en marketing représente un bon équilibre entre les cours qui sont axés sur les connaissances de base, la théorie et les notions essentielles et ceux qui sont nettement axés sur les aspects pratiques et les applications.
Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Dracopoulos, George; Mandelos, Billy (Fall) Hwang, Min Ha; Dracopoulos, George (Winter)
Prerequisite: MGCR 352
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Duerksen, Ronald (Fall) Soroka, Robert H S (Winter)
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Jo, Myung-Soo (Fall) Hwang, Min Ha (Winter)
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Soroka, Robert H S; Moscovitz, David Lewis (Fall) Mukherjee, Ashesh (Winter)
Prerequisite: MGCR 352
Un cours parmi les suivants :
Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.
Trimestres : Hiver 2014
Chargés de cours : Nulman, Andy (Winter)
Prerequisite: MGCR 352
Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Dellar, Mary (Fall) Dellar, Mary (Winter)
Prerequisite: MGCR 352
Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.
Trimestres : Hiver 2014
Chargés de cours : Dellar, Mary (Winter)
Prerequisite: MGCR 352
Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Mackalski, Robert (Fall) Mackalski, Robert (Winter)
Prerequisite: MGCR 352
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Mackalski, Robert (Fall) Mackalski, Robert (Winter)
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Trimestres : Automne 2013
Chargés de cours : Moscovitz, David Lewis (Fall)
Prerequisite: MGCR 352
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Trimestres : Ce cours n’est pas au programme de l’année universitaire 2013-2014.
Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2013-2014.
Prerequisite: MGCR 352
Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
Trimestres : Hiver 2014
Chargés de cours : Qiu, Chun (Winter)
Prerequisite: MGCR 352
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Trimestres : Automne 2013
Chargés de cours : Etemad, Hamid (Fall)