Nota : Ceci est la version 2012鈥�2013 de l鈥檃nnuaire 茅lectronique. Veuillez mettre 脿 jour l鈥檃nn茅e dans la barre d鈥檃dresse de votre navigateur pour une version plus r茅cente de cette page, ou cliquez聽ici pour consulter l'annuaire la plus r茅cente.
Exigences du programme
Cette concentration permet aux 茅tudiants de se familiariser avec les grands domaines de sp茅cialisation en relations publiques afin d'am茅liorer l'efficacit茅 de leur communication de fa莽on g茅n茅rale ou 脿 l'heure de superviser ou de travailler en 茅troite collaboration avec d'autres communicateurs en entreprise. Si le programme permet d'acqu茅rir certaines comp茅tences, il est surtout ax茅 sur les aspects strat茅giques des relations publiques. Nous recom颅mandons aux 茅tudiants qui pensent faire carri猫re en relations publiques de suivre le programme de Dipl么me en gestion 鈥� Concentration en gestion des relations publiques et des communications pour mieux se pr茅parer sur le plan profes颅sionel. Comme les 茅tudiants inscrits au programme de Dipl么me en gestion 鈥� (concentration en gestion des relations publiques et des communications) suivent les m锚mes cours que ceux qui se destinent aux relations publiques, ils ont la chance de partager leurs exp茅riences d'apprentissage avec de futurs praticiens des relations publiques. En outre, les charg茅s de cours sont tous des praticiens d'exp茅rience qui tra颅vaillent sur le terrain et qui pr茅senteront aux 茅tudiants des con颅f茅renciers et des exemples r茅els issus du milieu.
Nota : Les cours associ茅s ne sont assortis d鈥檃ucune unit茅 retenue dans le calcul des exigences du programme.
Cours associ茅s
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CEC2 532 Business Economics (3 unit茅s) *
Vue d'ensemble
脡conomie (CCE) : Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : Matziorinis, Ken (Fall) Matziorinis, Ken (Winter) Matziorinis, Ken (Summer)
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CMS2 500 Mathematics for Management (3 unit茅s) *
Vue d'ensemble
Sciences de la gestion (CCE) : Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : Golovina, Galina; Nunes, Maria Eduarda (Fall) Golovina, Galina; Nunes, Maria Eduarda (Winter) Reich, Edwina (Summer)
Prerequisite: CMSC 000
Note: "Mathematics for Management" must be completed in the first semester of the Diploma in Management program.
* ou l'exemption par un examen
Cours obligatoires (27 unit茅s)
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CACC 520 Accounting for Management (3 unit茅s)
Vue d'ensemble
Comptabilit茅 : This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : Cohen, Thierry; Lapointe, Deirdre (Fall) Cohen, Thierry; Lapointe, Deirdre (Winter) Parent, Kevin Paul; Cohen, Thierry (Summer)
Corequisite: CMS2 500
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CFIN 512 Corporate Finance (3 unit茅s)
Vue d'ensemble
Finance (CCE) : Fundamental finance theory as applied to the firm's short and long-term financing and investment decisions and the sources of funds available to it (stocks, bonds, derivatives). Exposure to critical concepts of "firm value maximization" emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend policy, risk and return.
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : Jassim, Raad; Slater-Santini, Julie (Fall) Gregoriou, Greg; Slater-Santini, Julie (Winter) Jassim, Raad (Summer)
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CMR2 542 Marketing Principles and Applications (3 unit茅s)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : Moscovitz, David Lewis; Keller, Wendy Ilse (Fall) Moscovitz, David Lewis; Dracopoulos, George (Winter) Moscovitz, David Lewis (Summer)
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CMS2 521 Applied Management Statistics (3 unit茅s)
Vue d'ensemble
Sciences de la gestion (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : MacKenzie, Kenneth; Brown, Grant (Fall) Golovina, Galina; Graham, Jim Norman (Winter) Sabih, Amar (Summer)
Prerequisite: CMS2 500 or the Exemption by Examination Test
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CORG 551 Behaviour in Organizations (3 unit茅s)
Vue d'ensemble
Comportement organisationnel : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : Fraser, Linda (Fall) Callender, Shauna; Fraser, Linda (Winter) Fraser, Linda (Summer)
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CPRL 510 Fundamentals of Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
Trimestres : Automne 2012, Hiver 2013
Charg茅s de cours : Pitts, Charles (Fall) Pitts, Charles; Papastefanou, Nicolette (Winter)
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CPRL 520 Applied Public Relations Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
Trimestres : Automne 2012, Hiver 2013
Charg茅s de cours : Fortier, Louis (Fall) Henderson, Kate (Winter)
Corequisite: CPRL 510
Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.
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CPRL 530 Internal Stakeholder Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
Trimestres : Automne 2012
Charg茅s de cours : Gollner, Andra's (Fall)
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CPRL 531 Media Context and Applications (3 unit茅s)
Vue d'ensemble
Relations publiques : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Trimestres : Hiver 2013
Charg茅s de cours : Guilhaumon, Huguette; Pitts, Charles; Papastefanou, Nicolette (Winter)
Cours compl茅mentaire (3 unit茅s)
3 unit茅s parmi les cours suivants :
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CGM2 510 Project Management: Tools & Techniques (3 unit茅s)
Vue d'ensemble
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Trimestres : Automne 2012, Hiver 2013, 脡t茅 2013
Charg茅s de cours : Kamel, Michael Ezzat; Farha, Shadi (Fall) Kamel, Michael Ezzat; Farha, Shadi (Winter) Champenois, Christian; Gauthier, Sylvain (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
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CMIS 530 Web Analytics for Internet Business (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Understanding of the web analytics terminology. Fundamental techniques for measuring a website's success and effectiveness. Analyse web visitor traffic and data to meet a website's objectives and to improve online marketing.
Trimestres : Automne 2012
Charg茅s de cours : Aldik, Fares (Fall)
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CMIS 542 Strategic Internet Marketing (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Trimestres : Automne 2012
Charg茅s de cours : Gniwisch, Pinny (Fall)
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CMIS 544 Social Media Marketing and Technology (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Examines the use of social media in business, new channels of marketing, advertising and communication that make up the social media space, leveraging marketing channels for optimal results. Utilizes case studies and lab exercises from large corporations and small business to provide hands-on experience and real-world examples.
Trimestres : Hiver 2013
Charg茅s de cours : Muscott, Adam (Winter)
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CPRL 515 Fund-raising and Philanthropy (3 unit茅s)
Vue d'ensemble
Relations publiques : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
Trimestres : 脡t茅 2013
Charg茅s de cours : Lynch, Shaun (Summer)
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CPRL 532 Public Relations Event Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Trimestres : Automne 2012
Charg茅s de cours : Pitts, Charles (Fall)
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CPRL 533 Communications in the Corporate Sector (3 unit茅s)
Vue d'ensemble
Relations publiques : This course will provide exposure to issues and functions essential for practice in the corporate sector, issues management, crisis communications, financial communications, branding and reputation management, as well as communications related to mergers and acquisitions. It will also provide the basic financial literacy necessary for any communications management professional.
Trimestres : Hiver 2013
Charg茅s de cours : Pitts, Charles; Gilpin, Andrea (Winter)
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CPRL 534 Communications in the Not-For-Profit Sector (3 unit茅s)
Vue d'ensemble
Relations publiques : This course will provide exposure to issues and stakeholders important to not-for-profit organizations: NGOs, charitable foundations, cultural organizations, health and education institutions and community organizations. It will cover socio-political issues affecting these organizations as well as planning and methods for communications with donors, volunteers, regulators, funding agencies and corporate partners.
Trimestres : 脡t茅 2013
Charg茅s de cours : Boisrond, Fr茅d茅ric (Summer)
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CPRL 535 Public Opinion and Public Policy (3 unit茅s)
Vue d'ensemble
Relations publiques : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
Trimestres : Hiver 2013
Charg茅s de cours : Gollner, Andra's (Winter)
Corequisite: CPRL 531
Ou tout autre cours de niveau 500 offert et approuv茅 par l'unit茅 du D茅veloppement de carri猫re et perfectionnement professionnel.
School of Continuing Studies—2012-2013 (derni猫re mise 脿 jour avr. 29, 2013) (Limitation de responsabilit茅)