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Le certificat d'études supérieures en marketing s'adresse aux étudiants qui souhaitent mettre à niveau leurs connaissances et leurs habiletés dans le domaine.
Le programme est conçu pour donner l'occasion aux étudiants d'approfondir leurs connaissances des bases théoriques et des pratiques du marketing par des cours de cycle supérieur.
Marketing : The process of marketing research is fundamental to the marketing manager's ability to obtain useful information upon which to base marketing decisions. The course develops a practical understanding of that process from a cost-benefit perspective. The acquisition of skills in all phases of the research process, including problem definition, data collection methods and sample design among others, is a major focus of the course.
Trimestres : Automne 2012
Chargés de cours : Letovsky, Steven (Fall)
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Trimestres : Automne 2012, Été 2013
Chargés de cours : Shahidi, Majid (Fall) Royce, Charles (Summer)
Marketing : Marketing communications has a determining effect on transactions between buyers and sellers. In this context, students learn how advertising strategies are rooted in the connection linking marketing research, product definition and techniques of product positioning. Once students have developed an understanding of total communication strategies, specialty advertising and source communication tactics are examined. There is, moreover, a practical emphasis on the techniques of carry over effects of consumer-oriented advertising in the industrial/institutional context.
Trimestres : Hiver 2013
Chargés de cours : Letovsky, Steven (Winter)
Prerequisite: CMR2 542
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Etemad, Hamid (Fall) Etemad, Hamid (Winter)
3 unités parmi les cours suivants :
Droit (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Kamel, Michael Ezzat; Farha, Shadi (Fall) Kamel, Michael Ezzat; Farha, Shadi (Winter) Champenois, Christian; Gauthier, Sylvain (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
Gestion des systèmes d'information : Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
Trimestres : Hiver 2013
Chargés de cours : Soliman, Moataz (Winter)
Marketing : This course constitutes an in-depth examination of marketing as applied to the service sector of the economy and distinguishes between the marketing of products and that of services. The market-focused orientation of service organizations in both the private and public sectors will be studied, and the potential impact of this orientation on organizations competing to survive in service markets will be defined. The course develops understanding of service organizations and the ways in which a well-planned and organized marketing effort may have an impact on the development of such organizations. The course will focus primarily on the North American service market and will include case studies on both Canadian and American service organizations.
Trimestres : Ce cours n’est pas au programme de l’année universitaire 2012-2013.
Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2012-2013.
Prerequisite: CMR2 542
Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
Trimestres : Automne 2012
Chargés de cours : Delorme, Bruno (Fall)
Note: Content will vary from year to year.
Politique : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.
Trimestres : Automne 2012
Chargés de cours : Hollingworth, Mark (Fall)
Prerequisite: Advanced student
Politique : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Horowitz, David (Fall) Horowitz, David (Winter)
Ou tout autre cours de niveau 500 ou 600 offert et approuvé par l'unité du Développement de carrière et perfectionnement professionnel.