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Relations publiques : Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.
Trimestres : Automne 2011, Hiver 2012, Été 2012
Chargés de cours : Hirst, Elizabeth Jane (Fall) Hirst, Elizabeth Jane; Romanado, Sherry (Winter) Hirst, Elizabeth Jane; Walsh, Brendan (Summer)
Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.