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Overview
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Terms: Fall 2010, Winter 2011
Instructors: Dellar, Michael Leonard; Duerksen, Ronald (Fall) Soroka, Robert H S; Delorme, Bruno; Dellar, Michael Leonard (Winter)
- Prerequisites: MRKT 354, MRKT 451, and MRKT 452 (Continuing Education: or Departmental approval)
- Restriction: Management: U3 students only