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Lunchbox specialist Cook it takes refuge from creditors to be bought out

Published: 5 February 2024

Times are tough in the ready-to-eat and boxed meal industries. In order to be able to continue in business, Cook it has taken steps to protect itself from creditors, and is planning to be bought out by British Columbia-based Fresh Prep Foods. Creditors of the Quebec-based company—including the Mouvement Desjardins and the Fonds de solidarité FTQ—could leave large sums of money on the table.ÌýÌýÌýÌýÌýÌýÌý

À¦°óSMÉçÇø economist and agronomist Pascal Thériault is not Ìýsurprised by the difficulties facing the sector.Ìý

"Consumers have to make choices," says the Farm Management and Technology ProgramÌýÌýDirector andÌýSenior Faculty Lecturer. "ÌýDo I pay more for my groceries? Yes, but do we go on paying more for boxed lunches? The answer is Ìýoften no. It's not an easy business. You always have to reinvent yourself. When I talk to people who try this product, often the reason they give up is because they've been through the recipes."ÌýÌýÌý

ConsolidationÌýdoes not guarantee success, but ÌýMr. Thériault believes that, in this still young industry, itÌýÌýis "not necessarily bad news."ÌýÌýÌý

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